Tag all existing ads with a keyword. With a keyword to a short code, the content behind keyword can:
        Offer a unique promotion
        Reinforce the ad message

Share other information with the consumer (notice of upcoming events, etc).

Use different keywords for each ad medium (TV, newspaper, radio, etc.). This allows you to measure the effectiveness and efficiency of one ad medium versus another.

Route your leads by zip code. Send leads participating dealers for follow-up.

Integrate leads into the dealer’s CRM system. These leads are kept in a database for future campaigns.

Track daily results.

Use a library of turn-key sales and service promotions campaigns.

Track up-sells resulting from promotional campaigns.